There are some technologies that just works. Some products or solutions that the most lay-men of people can pick up immediately and use without much of a learning curve.
Dropbox
Today, the best example that I can think of is Dropbox. When you visite dropbox.com there is almost nothing of the page, it is as if they stripped out all the junk and left the most important few buttons for the site visitor to click. The tagline you see is "Your stuff, anywhere".
In 2007, when he took the train from Boston to New York, as soon as he got there he realized that he had forgotten his thumb drive at home. Crap! And he had all the work that he needed to do for the day on it. Well instead of cursing the heavens and complaining, he opened his computer and started to write some code for a way to sync his documents from his computer to any computer in the world, as long as he signs in to that service using any computer.
It would solve sending various documents over and over again, over email. It would allow multiple people to collaborate on a single document over the internet. It would be a service that is extremely simple to use.
One of the 'required' things today when you buy a new computer is to download dropbox. If you are not already using dropbox to sync your documents, you really should. It's totally amazing, the technology disappears and its one of those things that 'just works'. I demo'd it to a colleague recently - held my phone, office pc and my mac closely together. Created a doc on the office pc, dragged and dropped it to dropbox folder, it took a sec to upload, immediately, my mac got the signal, and downloaded it to its dropbox folder. Same with the phone as I was able to access the doc there. The even more magical part is when I deleted the doc from my office pc, a few secs later, it got erased from my mac also. And that is why the founder Drew Houston is now worth $400 million in just 6 yrs since he started the company.
As of July 2013, Dropbox had 200 million users, 4 million businesses and 97% of the Fortune 500.
Dropbox is valued at around $5 to $10 billion.
Square
Another one of those companies is Square (squareup.com), which is a product that allows you to accept payments from anyone with a debit or credit card. It makes soooo much sense. Why should only retail stores and merchants be the ones to accept card payments? Why can't I accept payments from a friend who is buying by old iPhone with their card? I mean our cards are more available in our wallets than cash.
The image below says it all. Square is the little white square device that the company sends to you for free, you download the Square app, and you are good to go. Plug square into the audio jack, swipe the card, enter the amount or price, hit enter, ask the person to sign with their finger and the receipt gets emailed to them. No stupid paper receipt that will only end up in a trash can.
Square was founded in 2009. As of September 2012 the company was valued at $3.25 billion and the founder Jack Dorsey is worth $1.3 billion.
Twitter. Jack Dorsey also co-founded Twitter. An idea that spun out of a podcasting company that did not work. The twitter code was written in just 2 weeks, because it is quite a simple concept - to allow anyone with a phone or computer to post to the world what they are doing. Who knew that could turn into big business?
The cheapest phone in the world, as long as it could send a text message can send tweets. That in of itself is was makes gives this product the ability to be ubiquitous - to be available to the 6 billion people who own phones.
Twitter is the 10th most visited site in the U.S. has 200 million active users as of February 2013 and had a revenue of $213 million dollars in 2012. On November 7, 2013, the first day of trading on the NYSE, Twitter shares closed at $44.90, giving the company a valuation of around $31 billion. The paperwork from November 7 showed that among the founders, Evan Williams received a sum of $2.56 billion and Jack Dorsey received $1.05 billion, while Dick Costolo, the current CEO's payment was $345 million.
Compare Google's homepage to that of Yahoo or Amazon.com's and you will see the big difference. Almost nothing but the search bar in Google with a few buttons at the top.
Google's search engine technology was one of the internet's first, "it just works". Type in a search and most likely you will find the result in not just page number 1, but the top 2 or 3 results. When in 2010, they introduced Google Instant which was as you type, results appear in real time, they cut the already milli-second time it took to produce results to even shorter.
Google.com is the #1 most visited site in the world. It made $50 billion in revenues in 2012 with a net income of almost $13 billion. Its founders Larry Page and Sergey Brin are each worth about $24 billion as of September 2013.
To conclude, you create a "just works" product or technology and not only will you make people's lives that much easier, the world will reward you handsomely, financially.
By Folarin Osibodu
